Projects.

Here you will find a high level view of the scopes of work where I have helped to add value to organizations in regard to their Brand Design and Management, as well as systems of execution and asset management.

Brand Standardization

Without standards, you have no brand. The development of standardization across a multitude of brands has helped maintain consistent, direction and repurpose for both internal and external clients

C•Bar

Located at the center of the casino floor at Horseshoe Baltimore, the ask was for a logo and brand look that was elevated yet approachable.

Amalfi by Bobby Flay

A new Italian Seafood concept at Caesars Palace, the ask was to develop a brand inspired by Chef Flay's love of the Amalfi Coast.